Ad Council
This campaign was probably one of the most satisfying, interesting, and rewarding of my career. After 9/11, the country desperately needed to feel better. We needed a reason to believe. The Ad Council approached TBWA Chiat/Day, asking us to create a campaign that would do just that.
We approached it by celebrating all of the things that make our country great- freedom of speech, freedom of religion, and, to steal a line from Devo, freedom of choice. We are a country built on doing things our own way. Our collective story is rich, poignant, and uplifting–one we can all relate to and feel good about. In fact, the "Hope and a Violin" story is that of my great, great grandfather. And, we won a lot of great awards for this campaign. How cool is that?
