Pedigree
The Pedigree Adoption Drive started out as a way for Pedigree to bring awareness to the heartbreaking plight of shelter dogs. With each purchase of a Pedigree product, the company would donate to the cause. The idea was to engage Pedigree customers–already dog lovers–to support the initiative, engage more fully with the brand and ultimately help dogs. The Pedigree Adoption Drive is now a global initiative activated in 27 countries and the Pedigree Adoption Foundation donates millions of dollars to shelter dogs in need.
