Award-winning, versatile ACD/Art Director with an extensive background in brand-building, strategy and crafting compelling brand stories and ethos. Deep and varied experience working with blue-chip brands at top agencies, leading specialized corporate in-house teams, and helping non-profits.
Clients: Apple, Ritz-Carlton, Anthem, Premera, Blue Cross of Idaho, AT&T, American Express, Citibank, Intuit, Harmon-Kardon, XM radio, Infiniti, Lexus, Nissan, Volkswagen, Acura, Children’s Hospital, DIRECTV, HBO Max, Fresh and Easy, Ad Council, AmaWaterways, Bank of Hawaii, and countless others.
Agencies: Detusch, TBWA Chiat/Day, Team One Advertising, Kern Agency, The Traffic Agency, Ideaology
Awards: One Show, Cannes finalist, In-House Agency award
Education: The Corcoran School of Art, Washington D.C.
• Brand-building, creating and executing identity systems and personality
• Leading, mentoring and inspiring teams to achieve outstanding results
• Creating, evolving and managing internal and external client relationships; bridge-building
• Leading and producing all creative aspects of 360° campaigns, sourcing and managing vendors
• Copywriting
• Problem-solving and troubleshooting, creating processes to improve and streamline workflow
Most recent experience:
Kern Agency September 2017 to present
Responsible for managing the successful execution of a wide variety of initiatives including emails, advertisements, all manner of printed collateral including point-of-purchase. Clients: Citibank, Intuit, Premera Healthcare, American Express, AT&T and DIRECTV.
Amawaterways August 2016 to August 2017
Served as US creative liaison with international team. Identified fresh creative opportunities to invigorate legacy brand.
Utilized prior experience to mentor, lead and develop process and workflow for freshly-restructured marketing team.
Identified new opportunities for creative work and exposure. Hands-on for all manner of collateral; messaging, mobile,
social media, catalog and email campaigns as well as print.
Robert Half February 2014 to August 2016
Responsible for the corporate, international and full scope of financial brands. Led creative teams, directed and managed
creative planning, concepting, design and production of varied and extensive 360° programs. Managed internal designers and external vendors, ensured quality, consistency and timeliness of end-product. Drove, sold, and crafted compelling brand design strategy. Massaged and grew internal client relationships and partnerships. Consistently worked to identify ways to streamline and add big production value for minimum expenditure. Responsible for identity guidelines, standards and systems.
• Led and completed major redesign of all agency collateral and templates under ambitious timelines.
• Developed major rebranding effort in partnership with external agencies.
• Led and produced 12 magazines a year as well as the full scope of annual international salary guide programs
Beachbody September 2011 to May 2013
Directed and produced 360° marketing program materials for various in-house brands. Created memorable and inspirational experiences for industry events. Worked closely with clients to foster strong partnerships.
AGENCY WORK
Deutsch LA
Clients: VW, DIRECTV, Fresh and Easy, HTC, CiCi's Pizza
Created fully integrated ad campaigns. Worked on several successful new business pitches, including VW.
The Traffic Agency
Client: Mitsubishi
Team One Advertising
Clients: Lexus, NRDC, El Segundo Police Department and Ritz Carlton
Led creative on Ritz-Carlton brand, managing clients and developing extensive rebranding campaign for Ritz-Carlton Maui. Created fully integrated ad campaigns for Lexus and National Resources Defense Council, among others.
Creative Freelancer — TBWA Chiat/ Day, Team One
Clients: Pedigree, Ritz Carlton, Fuji Film, East West Bank, Cedars-Sinai and United Way
Developed the Pedigree Dog Adoption Drive, an extensive brand marketing initiative which successfully aligned the Pedigree brand with the cause of dog adoption, creating a positive halo for the brand, winning several industry awards, increasing visibility and sales.
TBWA Chiat/ Day
Clients: Apple, Pedigree, Nissan, Infiniti, Harmon International, Kinko’s, Energizer, Samsonite, XM Radio and the Ad Council. Won several coveted industry awards. Hand-picked by Lee Clow to work on the Apple Brand. Worked on several successful new business pitches, including XM Radio.
Hobbies: Travel, live music, landscape painting